Project Overview
Royal Limo is a premium luxury transportation and chauffeur booking platform designed to deliver an effortless and elegant user experience for clients seeking high end travel.
The platform allows users to browse a fleet of premium vehicles, schedule rides, and manage bookings with ease all while reflecting the sophistication and exclusivity of a luxury travel brand.
The goal was to design a digital experience that mirrors the comfort, class, and confidence of the Royal Limo service, from the first click to the final destination.
The main challenge was to create a sleek and performance-driven website that conveys luxury without overcomplicating usability.
Balancing aesthetic elegance with technical functionality required careful attention to hierarchy, typography, and color psychology.
Elite IT Team Limited
Scope of work
- Comprehensive UX/UI Design: Developed over 15+ custom pages, including home, booking flow, fleet catalog, pricing, and account dashboard. Each screen was designed to provide clarity and ease while maintaining a sense of premium sophistication.
- Booking Flow Design: Created an intelligent ride booking interface supporting real-time scheduling, route selection, and vehicle comparison. The process was simplified to reduce friction and increase conversion rates.
- Brand Identity & Visual Direction: Crafted a luxury-driven design language featuring a refined black, white, and gold palette paired with high-contrast typography. The visual tone communicates exclusivity and excellence, consistent with luxury automotive branding.
- Responsive & Interactive Design: Delivered a fully responsive design ensuring seamless usability across desktop, tablet, and mobile screens. Prioritized visual hierarchy and fast navigation for both casual visitors and frequent travelers.
- Collateral & Marketing Materials: Created support materials such as promotional banners, social media templates, and booking confirmation emails to maintain a consistent high-end brand presence across channels.
Design process
Color System
Golden
HEX: EABD56
Dark Cyan
HEX: 111C22
Dark Golden
HEX: 876D31
White
HEX: FFFFFF
Platinum
HEX: F4F4F5
High Fidelity Designs
Let’s Create Something Together!
We’re available for freelance projects and collaborations. Whether you’re an individual entrepreneur, small studio or a large agency, we’re ready to create user-friendly experiences tailored to your needs.